The man, the myth…

I’ve lived in Madison since relocating here for college in 1993. Attractive for it’s proximity to Milwaukee and the idyllic university experience I had heard whispered about the halls of Riverside University High School in Milwaukee, my bachelor’s degree came years later from the Communication Arts school, a concentration on Radio, TV and Film.

Targeting local media to satisfy my creative and financial desires, I took a position as Account Manager with Entercom Communications, they operate 3 local radio stations. The position allowed me to service a broad customer base, develop and implement marketing campaigns and provide an avenue for my creativity through copy writing.

During my 6-year tenure I achieved many personal milestones. In no particular order they include buying my first and second rental properties, and the arrival of a daughter, Evelyn.

Challenging myself academically and in new career directions, courses in Marketing and Advertising Sales earned me a spot in the Entercom President’s Circle, honored for exceeding annual goals and developing true partnerships with my clients. I also completed courses in Home Inspection, the required education for my Real Estate License and more recently acquired my Brokers License.

In April 2005, I joined Home Realty, learning the ropes from friend and mentor Stephanie Miller. Moving a few years later to Bunbury Realtors,these years, spent at a larger firm, helped me understand the role of technology, marketing and all that a well established and managed “back of the house” could provide for me and my clients.

In 2008, we added a second daughter to our family, Lola.  It was also the year I renovated a former two unit into our first single family home. The value I was able to crete in this scenario still guides me today.  2010 was also a period of change.  I completed the interior renovation of my first collaborative venture, a 4 unit owned by Deacon Housing LLC, a partnership I have with friends.  Today I own all or part of and/or manage and market almost 30 units.

Home ownership, Real Estate Sales and Rental Property ownership has shown me a road to wealth and a career path that brings success not at the cost of others but in helping others achieve that same success. Whatever your location on this road, I can help you to your next exit. I look forward to working with you.

Warm Regards,

Ben Anton,

Broker Associate, Lauer Realty Group