Coffee ImageI read articles all the time that link a spending habit or surge in one categories numbers to a different industry or market trend. Evidently the $4 coffee has seen a re-birth in the last few months. Starbucks and other purveyors of overpriced lattes are back in the black. Pundits, journalists and baristas alike feel this is a sign of our economy’s rebirth and we are on the mend.

The masses’ willingness to indulge, treat themselves, pay more for less, spend outside their means, and exercise a  “we’ve worked hard to get through these “trying times” mentality all point to consumer confidence and the light at the end of the tunnel.

I  though might take a moment and ask of you this: Is not the four dollar coffee and all it stands for exactly what got us in trouble the first place?