Four Dollar Coffee
I read articles all the time that link a spending habit or surge in one categories numbers to a different industry or market trend. Evidently the $4 coffee has seen a re-birth in the last few months. Starbucks and other purveyors of overpriced lattes are back in the black. Pundits, journalists and baristas alike feel this is a sign of our economy’s rebirth and we are on the mend.
The masses’ willingness to indulge, treat themselves, pay more for less, spend outside their means, and exercise a “we’ve worked hard to get through these “trying times” mentality all point to consumer confidence and the light at the end of the tunnel.
I though might take a moment and ask of you this: Is not the four dollar coffee and all it stands for exactly what got us in trouble the first place?
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| Print article | This entry was posted by benanton on April 28, 2010 at 2:44 pm, and is filed under Blog. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |



about 1 year ago
Mmm. The DAILY $4 coffee is probably a sign of serious overindulgence, but I do treasure the occasional treat (and if you go to the Starbuck’s at Barnes & Noble and have a membership card, it’s only $3.13 with tax)!